BRYSON GOINS
Product & GTM Strategy | Platforms | Brands | Global Campaigns | Video Games | Esports
Marketing professional with 8+ years of experience across the gaming ecosystem, specializing in product and platform marketing, brand strategy, GTM execution, player growth, partner marketing, creator ecosystems, and community-led engagement.
JUMP TO…
GLOBAL MARKETING & CAMPAIGN MANAGER
2023 - June 2026 | PlayStation (SIE)
Leading high-impact integrated marketing campaigns and strategic partnerships at PlayStation. During my tenure I’ve helped scale our Repeat platform past 2M+ users, owned strategic relationships with 3rd party partners, delivered the largest esports LAN event ever (Evo Vegas 2024), and managed key strategic verticals 6-figures in scope.
Led strategic initiatives for the live broadcast vertical of the 2025 PlayStation Tournaments XP event.
10,240
+11.5%
Unique Players
YoY Player Growth
6-Fig.
40+
Broadcast
Budgets
Shows Ran
Since 2023
14,000+
1st
Peak CCV
Live Studio Event
Oversaw Evo 2024 endemic on-console (PS5) marketing that helped grow the event to the largest esports LAN ever.
Owned our teams broadcast footprint for FY25, led RFP process, and aligned cross-functional stakeholders.
MARKETING MANAGER
2023 - 2024 | Repeat (SIE)
At Repeat, I led GTM and platform marketing initiatives that supported the platform’s growth to 2M+ global users, including the launch of the Repeat mobile app. I also drove 400K+ new user signups through influencer-led acquisition programs, budget ownership, partner activations, and platform growth strategy.
Scaled the Repeat platform to a 2M+ user base, record player engagement, and 400k+ in tracked user signups.
2M+
400k+
Total Global
Users
Tracked User
Signups
Led product research verticals and designed key GTM elements for the launch of the Repeat Mobile App.
1x
2x
App
Launched
Launch
Campaigns Led
Owning all relationships with 3rd Party Partners running marketing campaigns driving User Acquisition for Repeat.
30+
500+
Partner & Creator
Campaigns Led
Creators
Worked With
CREATIVE DIRECTOR
2021 - 2023 | Spacestation Gaming & Airlock
At SSG I led creative strategy across brand, event, and community initiatives while producing dozens of online events. I managed a team of community leaders tasked with delivering grassroots activations and Discord community programs, streamlining event operations and driving impactful storytelling across our events portfolio.
FOUNDER
2018 - Present | Carolina Gaming
As the Founder of Carolina Gaming, I have built the leading gaming and esports platform of the Carolinas, launching media properties, and organizing grassroots events. I have also spearheaded partnerships, community programs, and creator initiatives that established Carolina Gaming as the hub for local gamers and a trusted partner for local businesses.
MY WORKS
CARRY TEAM INVITATIONAL
Role: Campaign Lead + Executive Producer
The Problem — your everyday player doesn’t have a clear pathway to play with, or against, their favorite players.
The Solution — build the pathway and make it fun for both creators/professionals + amateurs and make it a celebration.
10x
$250K+
Broadcasts Produced
Prizing Awarded
‘GONNA NEED MILK’ FALL FRENZY
Role: Campaign Lead + Executive Producer
The Problem — women in gaming don’t have the same opportunities to showcase their talent as men.
The Solution — give women an exclusive opportunity to display their skill and personality in front of thousands.
6x
50M+
Broadcasts Produced
Campaign Impressions
41,361
Tournament Entries
12,317
+132%
Peak CCV
Milk Discord Growth
REPEAT RIVALRIES
Role: Campaign Lead
The Problem — creators often feel disconnected from their personalities when promoting brands
The Solution — lean into the competitive nature of gamers and creators; curate an event that brings out their personality and entices them to want to go all in.
CAROLINA GAMING
Role: Founder & Lead
The Problem — gamers often struggle to find new community homes with likeminded players.
The Solution — build the ‘3rd space’ for gamers across the Carolinas.
400+
50+
Members
Free Resources
Weekly
5+
Content + Insights
Local Partnerships
2M+
Content Views
20+
Activations
2-Week
Campaign
1M+
20,000+
Hours Watched
Amateurs Awarded
MY PHILOSOPHY
THE BIG IDEA
I believe that our job as marketers is to connect people through authentic content, storytelling and community. Our responsibility, in short, is to inspire and to leave a lasting impression on all who interact and engage with our brand.
STORYTELLING
Craft campaigns beyond that of measurable ROI, but unique experiences that will resonate deeply.
Each endeavor is more than just a checkbox, it’s co-owned by our community members who want to be empowered.
COMMUNITY
SYSTEMS
Good systems are the framework for scalability and our team should be powered by the best of them.
