BRYSON GOINS
MARKETING | BRAND | EVENT PRODUCTION | ESPORTS | FOUNDER
Senior marketing professional with a founder’s edge possessing 7+ years of experience across the gaming ecosystem specializing in global brand, influencer, community, and platform marketing.
JUMP TO…
GLOBAL MARKETING & CAMPAIGN MANAGER
2023 - Present | Sony Interactive Entertainment (SIE) - PlayStation & Repeat.gg
Leading high-impact marketing campaigns and strategic partnerships at PlayStation. During my tenure I’ve helped scale our Repeat platform past 1.5M+ users, owned strategic relationships with 3rd party partners, delivered the largest esports LAN event ever (Evo Vegas 2024), and managed key campaign verticals 6-7 figures in scope.
Lead strategy for the entire live broadcast vertical of the
2025 PlayStation Tournaments XP event.
14,000+
1st
Peak CCV
Live Studio Event
Oversaw Evo 2024 endemic on-console marketing that helped propel the event to become the largest esports LAN ever.
10,240
+11.52%
Unique Players
YoY Player Change
Determined PlayStation Esports’ broadcast footprint for FY25, led partner RFPs, and budget negotiations.
6-Figure
Strategic
Budget
Leader
ESPORTS MARKETING MANAGER
2023 - 2024 | Sony Interactive Entertainment (SIE) - PlayStation & Repeat.gg
At Repeat.gg, I led marketing campaigns and product initiatives that helped the platform reach all time highs in user activity, including high-profile activations like the Carry Team Invitational and the GonnaNeedMilk Fall Frenzy. In addition to these activations, I am actively shaping the launch of the Repeat Mobile App and an ambitious -unannounced- new business strategy.
Scaled the Repeat platform to a soaring 1.5M+ userbase
and record engagement via innovative marketing campaigns.
1.5M+
20+
Total Users
Campaigns Led
Leading product research and marketing verticals for the
shipping of the Repeat Mobile App coming Fall of 2025.
ONE
TBD
App Shipped
TBD
Owning six-figure relationships with key partners and
delivering scalable campaigns that grow the Repeat platform.
10+
6-Figure
Accounts Led
Budgets Managed
CREATIVE DIRECTOR
2021 - 2023 | Spacestation Gaming (SSG) & Airlock
At SSG I led creative strategy across brand, event, and community initiatives while producing dozens of online events. I managed a team of community leaders tasked with delivering grassroots activations and Discord community programs, streamlining event operations and driving impactful storytelling across our events portfolio.
FOUNDER
2017 - Present | Carolina Gaming
As the Founder of Carolina Gaming, I have built the leading gaming and esports platform of the Carolinas, launching media properties, and organizing grassroots events. I have also spearheaded partnerships, community programs, and creator initiatives that established Carolina Gaming as the hub for local gamers and a trusted partner for local businesses.
ADDITIONAL WORK
CARRY TEAM INVITATIONAL
Role: Campaign Lead & Executive Producer
The Problem — your everyday player doesn’t have a clear pathway to play with, or against, their favorite players.
The Solution — build the pathway and make it fun for both creators/professionals + amateurs and make it a celebration.
The Carry Team Invitational (CTI) gives everyday joes an opportunity to play alongside their favorite professional players and earn ridiculous amounts of money for just playing two (2) games of Rocket League. The catch? These matches are bounty games where the pro player must carry their amateur player and accrue as much cash by completing bounties as possible. I manage this ongoing series and own all strategic relationships with our 3rd party partners to ensure all elements of this production are synonymous with prior productions and up to the PlayStation standard.
10x
$250K+
Events Produced
Prizing Awarded
‘GONNA NEED MILK’ FALL FRENZY
Role: Campaign Lead & Executive Producer
The Problem — women in gaming don’t have the same opportunities to showcase their talent as men.
The Solution — give women an exclusive opportunity to display their skill and personality in front of thousands.
The GonnaNeedMilk Fall Frenzy was an incredible showcase of women in gaming; from the all-women competition field to an all-women production for the event, the GonnaNeedMilk Fall Frenzy was the first-of-its-kind event in Fortnite. With 6x unique broadcast competitions culminating with a Grand Finals, the Fall Frenzy event propelled the women’s Fortnite scene forward and gave each a unique opportunity to showcase their skills to the world and earn their share of the $100,000 prize pool. I managed this program and led key partnerships with 3rd party partnerships to ensure its success.
6x
200+
Events Produced
Unique Activations
12,317
+132%
Peak CCV
Milk Discord Growth
CAROLINA GAMING
Role: Founder
The Problem — gamers often struggle to find new community homes with likeminded players.
The Solution — build the ‘3rd space’ for gamers across the Carolinas.
Carolina Gaming is the definitive community platform enabling locals to connect, network, and grow together inside of the gaming industry. With a thriving community of 400+ on Discord, and a plethora of free community resources available to all, we are redefining what it means to do grassroots esports and build a true community identity.
Join our community on Discord today and be sure to visit our site to learn more about us!
400+
50+
Members
Free Resources
Weekly
5+
Content + Insights
Local Strategic Partnerships
60
4,228
Amateurs Awarded
Peak CCV
MY PHILOSOPHY
THE BIG IDEA
I believe our job as marketers is to connect people through authentic content, storytelling and community. Our responsibility, in short, is to inspire audiences and leave an everlasting impression.
STORYTELLING
Craft campaigns beyond that of measurable ROI, but unique experiences that will resonate deeply.
Each endeavor is more than just a checkbox, it’s co-owned by our community members who want to be empowered.
COMMUNITY
SYSTEMS
Good systems are the framework for scalability and our team should be powered by efficient processes.